by admin | Jun 16, 2015 | Sales and Marketing
In business we often forget that we are dealing with human beings. Fortunately we are and that means there are specific rules we can follow that will allow us to convince them to give us a chance with a first order or a first appointment. Anytime we convince someone...
by admin | Sep 19, 2014 | Sales and Marketing
I heard a speaker discuss the topic I’m about to share with you and the fact that you are reading this email proves his point. As the speaker addressed his audience he boiled down the primary difference between a successful, thriving business and one that...
by admin | Aug 29, 2014 | Professional Development, Sales and Marketing
This week I was reminded of a basic success principle that is easy to overlook. Said simply: “Profit is a Process” What this means is that our actions, done consistently over time leads us to achieve our goals in business and in life. This also means it is...
by admin | Feb 13, 2014 | Sales and Marketing
Before you can properly sell what you do it’s time to first do your homework. Specifically, you must decide why you are DIFFERENT. When you are competing head to head against another small business you have to be able to explain your differentiation if you...
by admin | Feb 13, 2014 | Sales and Marketing
Recently I had someone ask me if they should start their business by giving away their product for FREE. As soon as they said that a chill went up my spine! Giving away products for free is like turning on a bug zapper that attracts a certain type of audience. And it...
