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Increase Sales With Persuasion!

In business we often forget that we are dealing with human beings. Fortunately we are and that means there are specific rules we can follow that will allow us to convince them to give us a chance with a first order or a first appointment. Anytime we convince someone...
Your Greatest Business Asset Is . . .

Your Greatest Business Asset Is . . .

I heard a speaker discuss the topic I’m about to share with you and the fact that you are reading this email proves his point. As the speaker addressed his audience he boiled down the primary difference between a successful, thriving business and one that...
Sales & Marketing: First Things First

Sales & Marketing: First Things First

Before you can properly sell what you do it’s time to first do your homework. Specifically, you must decide why you are DIFFERENT. When you are competing head to head against another small business you have to be able to explain your differentiation if you...
How do you grow your business?

How do you grow your business?

Recently I had someone ask me if they should start their business by giving away their product for FREE. As soon as they said that a chill went up my spine! Giving away products for free is like turning on a bug zapper that attracts a certain type of audience. And it...