Sales & Marketing: First Things First

Sales & Marketing: First Things First

Before you can properly sell what you do it’s time to first do your homework. Specifically, you must decide why you are DIFFERENT. When you are competing head to head against another small business you have to be able to explain your differentiation if you...
Train Your Business Brain

Train Your Business Brain

Do You Have the Right MENTAL attitude? Okay, the first thing you need to decide is . . . “Why do you want to be in business for yourself?” This is a basic question that a small percentage of people never answer. Let me do it for you now. All goals in life can be...